Ste. Michelle Wine Estates, one of the largest premium wine companies in the United States, prides itself on superior consumer experiences. To unify its consumer data and provide opportunities for innovation, Ste. Michelle is deploying Microsoft Dynamics 365 Commerce across all its wine brands. The company is already seeing better mobile experiences, and it expects that by enhancing its omnichannel commerce platform, Ste. Michelle will increase sales and conversion rates, attract new business, and boost loyalty among existing consumers.